Tell AI who you are once. Every article sounds like you.
My Brand is an AI brand voice generator that holds your voice, tone, author details, audience and the experience only you have, and Content Creator uses it to write every piece, so the draft starts as yours instead of as everyone else's. The Content Optimizer checks articles you already have against it too.
- No credit card for the free plan
- Cancel anytime
- 3-day money-back guarantee

Quick answer
A brand voice is how your business sounds in writing, including its personality, tone and word choices. My Brand is an AI brand voice generator inside Content Studio that captures your voice, author, audience and Founder Observations once and applies them to every Content Creator article, so the writing sounds like you and includes what only you know. The Content Optimizer uses the same brand to score and improve articles you already have.
Five parts of your brand, set up once
Each part answers one question the writer needs answered before it starts, so it never has to guess.
- 1
About the business
Your website, business name, what you do and a picture for your articles.
- 2
Your name on your work
Author name and bio, so your articles carry a real byline.
- 3
How you sound
Tone, words you use and avoid, and samples of your writing.
- 4
Founder observations
Your real experience, results and lessons, in your own words.
- 5
Who you write for
Your target audience, in plain language.
It learns how you sound, and you stay in control
Most people cannot describe their own writing style, so My Brand does the first pass for you and lets you correct it.
CAPTURE FROM YOUR WEBSITE
Pull your voice from your own site, then review it
Point My Brand at your website and it captures how you write, including how your sentences move and the habits that make it yours, then you see the result, edit anything and confirm.
- A first draft of your voice in one click
- Everything is editable before you save
- Based on your real writing, not generic samples

TONE AND WORDS
Set the tone with sliders, and the words you use and never use
Move simple sliders between formal and casual, serious and playful, reserved and enthusiastic, then add the words you like, the words you never want to see and samples of writing you are proud of.
- Fast, visual tone controls
- Word lists for preferred and avoided language
- Samples of your best writing

AUTHOR
Articles signed by a real person
Add the author who signs your articles and My Brand can find their details for you to review, then adds a bio at the end of each piece.

FOUNDER OBSERVATIONS
A library of your real experience, ready for every article
Write down what you have seen, tested and learned once, then choose which observations to include each time you start an article, so your first-hand experience goes into the piece, which is the part a generic AI draft cannot supply.
- A reusable library, not a one-off field
- Pick the right observations for each article
- Add new ones any time, from My Brand or from setup

AUDIENCE
Written for the people you actually serve
Describe who you write for in plain language and Content Creator uses it to choose the right level, examples and angle.

BRAND CHECKLIST
A checklist shows what your brand adds to the piece
When you start an article, a checklist shows what your brand will give it, such as voice, author, audience and Founder Observations, and anything missing links straight to the part of My Brand where you can add it.

MORE THAN ONE BRAND
Keep a separate brand for each business, blog or client
Add as many brands as you need and pick one for each article, which is ideal for agencies and anyone who writes under more than one name.

What My Brand does and does not do
What it does
What it does not do
Frequently asked questions
What is brand voice?
What is an AI brand voice generator?
How do I make AI write in my voice?
How do I create my brand voice?
What is My Brand?
Do I have to fill everything in by hand?
What are Founder Observations?
How does My Brand change the article?
Does the Content Optimizer use My Brand?
Can I keep more than one brand?
Can it copy my exact writing style?
Is My Brand the same as the Humanizer?
How do I train ChatGPT or Claude to write in my voice?
How does a brand voice generator work?
Set up your brand once and write in your voice from the first draft
Capture your voice, add what only you know, and let every article start as yours.
