Author

Steve
Palomares

Founder and CEO, HumanizeAI  ·  Founder, Paloma Digital LLC  ·  ~30 years in SaaS

The entire model of how buyers discover products is breaking, changing and almost nobody has a playbook for what is coming... or what is already here. Searches are turning into a conversation with AI so if you are not in AI, you are not in the conversation.

Background

I'm the founder and CEO of HumanizeAI.com, and founder of Paloma Digital LLC, HumanizeAI's parent company. I've spent nearly 30 years in Silicon Valley SaaS building and scaling go-to-market systems for revenue teams (including leadership roles at Okta, HashiCorp, and Alteryx) from early-stage startups to growth-stage companies where the pressure to find and convert buyers is relentless. Along the way I've been part of six successful exits, including three IPOs.

That operating experience is why I built HumanizeAI. Not as a side project, but as a direct response to something I was watching happen in real time: the entire model of how buyers discover products was breaking, and almost nobody in the SMB world had a playbook for what comes next.

Why I write about this

I'm not studying AI from the outside. I'm an operator who has built sales and marketing systems that have generated millions in revenue, watched traffic models that used to reliably generate pipeline start to erode, and built the AI systems, processes and tools I wished existed.

I am working to build the HumanizeAI AI Visibility Methodology because I am tired of a space full of blog posts and no one willing to actually define the discipline.

If something I've written is speculative, I say so. If the research doesn't exist yet, I say that too. I'd rather publish an honest gap than a confident wrong answer.

What I write about

  • AI visibility, answer engine optimization (AEO), and generative engine optimization (GEO)
  • Go-to-market strategy and revenue systems for SaaS and SMB service businesses
  • Content authority, AI citation strategy, and how AI decides who to recommend
  • The trust and authenticity gap in AI-generated content and how brands close it
  • AI and modern marketing for teams that don't have enterprise budgets

Find me

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