Deepfake Tools Statistics [2024]

HumanOrAI.IO has undertaken a comprehensive study of more than 30 deepfake applications and non-application platforms, including forums, telegram groups, communities, and bots, covering both SFW (safe for work) and NSFW (not safe for work) content to undestand the current state of available AI tools to create deepfake content .

Key Insights

• The average time for creating a deepfake photo or video is approximately 35 seconds
• In 2023, there was a significant increase in the creation of AI Deepfake Tools, with over 60% being newly developed
• AI Face Swap is the most prevalent category, representing 25% of the tools in the dataset
• AI Image Generator category shows notably high website traffic with 7.3M visits, whereas AI Face Editor leads with 500M app downloads
• Image tools are the most common, constituting 39% of the tools, followed by 'Image/Video' at 32%
• 39% of the tools are paid with freemium tools close behind at 48%
• NSFW content is slightly more prevalent, accounting for 61.2% of the tools, while SFW content makes up 38.8%
• A vast majority, 90.6% of the tools require user registration
• Approximately 90% of transactions for deepfake content in Telegram channels and groups are conducted using cryptocurrency
• 70% of the deepfake-related forums analyzed focus primarily on the technical aspects of deepfake creation
• 80% of the Telegram channels were found to contain deepfake material

The Average Time for Creating a Deepfake photo or video is Approximately 35 Seconds

In our research on deepfake tools, we discovered a remarkable fact: the average time required to create a deepfake photo or video is approximately only 35 seconds.

In 2023 there was a Significant Increase in the Creation of AI Deepfake Tools, with Over 60% Being Newly Developed

In an analysis of over 30 deepfake tools, a significant change is observed from 2015 to 2023. Initially, the creation of such tools was limited, with only 3.3% made in 2015 and 2017. However, by 2023, a dramatic increase occurred, with 60% of these tools being developed. This indicates that in 2023 alone, over half of the known deepfake tools were created.

These tools have evolved beyond mere entertainment, such as making humorous videos. They now serve a diverse range of purposes, encompassing both SFW (safe for work) and NSFW (not safe for work) content. The applications include face-swapping in photos or videos, creating artificial images or animations, and even generating synthetic voices. The variety of tools is expansive, ranging from mobile apps and websites to dedicated online communities and social media groups.

AI Face Swap is the Most Prevalent category, Representing 25% of the Tools in the Dataset

Top 5 Deepfake AI Categories

AI Face Swap emerges as the most common category, comprising 25% of the tools analyzed. Interestingly, AI Undress tools and apps have shown a marked increase, now forming 16% of the tools, with a notable rise in recent months of 2023. Despite initial claims of being free, most of these apps eventually introduce charges. AI Face Animator tools also show a presence at 12%, reflecting a growing interest in animating static images.

Additionally, AI Voice Generator tools, representing 6% of the total, are gaining visibility for creating AI-generated voices of celebrities and politicians, increasingly evident across social media sites. AI Deepfake Maker tools too hold a significant place, comprising another 6% of the tools studied. Notable for their capacity to produce convincing deepfake videos, including those of well-known figures, these tools highlight the evolving sophistication and potential impact of deepfake technology in the media landscape.

AI Image Generator Category Shows Notably High Website Traffic 7.3M Visits, whereas AI Face Editor Leads with 500M App Downloads

The AI Image Generator, AI Image Editor, and AI Undress categories, all NSFW, are experiencing significant website traffic. The AI Image Generator leads with 7.34 million visits, closely followed by the AI Image Editor at 7.2 million visits. Recently, AI Undress has seen a sudden rise in popularity, garnering 6.6 million visits, indicating a growing interest in this particular category.

Top SFW Deepake Categories by App Downloads

Among the AI tools listed, F*****p leads in the AI Selfie Editor category with an impressive 500,000,000 downloads. W******i has also gained significant traction in the AI Art Creation sector, amassing10,000,000 downloads. In the AI Face Animator category, A*******y has achieved 1,000,000 downloads, while Z*o, specializing in AI Face Swap, boasts 280,000 downloads.

Therefore, AI deepfake websites and apps, including NSFW content, are receiving a lot of visits, with the AI Image Generator being the most popular. Safe-for-work (SFW) AI apps like Faceapp and Wombo.ai are also very popular, evidenced by Faceapp's 500 million downloads

Image Tools are the Most Common Type, Constituting 39% of the Tools, Followed by 'Image/Video' at 32%

The most common type was 'Image'-based tools, making up 39% of the total. 'Image/Video' tools were also popular, accounting for 32%. Video-only tools comprised 19%, while audio-based deepfake tools represented 6%. A smaller portion, 3%, consisted of tools that combined image manipulation with bot functionalities.

39% of the Tools Are Paid with Freemium Tools Close Behind at 48%

Freemium models, which offer basic services for free with premium features available for a fee, are the most common, at 48%. Premium models, where users pay for access, account for 39%, and completely free models make up 13% of the total. This distribution reflects the varied approaches developers are taking to monetize and distribute their deepfake technologies.

NSFW Content is Slightly More Prevalent, Accounting for 61.2% of the Tools, While SFW Content Makes up 38.8%

The distribution of AI deepfake tools shows a notable trend: 61.2%are designed for NSFW content, while 38.8% cater to SFW purposes. This indicates a significant lean towards NSFW applications in the deepfake sector. The prevalence of NSFW tools not only raises ethical and privacy concerns but also emphasizes the need for responsible use and regulation. The data underscores the importance of addressing potential risks associated with deepfake technology, especially in NSFW contexts.

A Vast Majority 90.6% of the Deepfake Tools Require User Registration

A vast majority, 90.6%, of deepfake tools require user registration, indicating a significant trend in the industry towards user account creation. This high percentage suggests that these tools prioritize managing and identifying their users, possibly for customizing experiences, enhancing security, or maintaining content integrity. Only a small fraction, 9.4%, of the tools allow use without registration, offering more immediate access but potentially less personalized features.

70% of the Deepfake-Related Forums Analyzed, the Primary Focus is on the Technical Aspects of Deepfake Creation

The study of 10 deepfake-related forums reveals that 70% predominantly focus on the technical intricacies of creating deepfakes. This highlights a strong interest in the technological aspects within these communities, suggesting that these forums serve as key platforms for enthusiasts and experts to explore and advance deepfake technology.

80% of the Telegram channels were Found to Contain Deepfake Material

In a analysis of 10 telegram channels related to intimate and adult Content a common process is observed. It typically starts with fake Instagram accounts of girls, which are used to promote and invite people to these telegram groups. Once in these groups, members are exposed to various types of adult and deepfake content.

As the study shows, a predominant portion of these groups 80%engages in sharing deepfake material, which involves digitally altered videos or images that are often deceptive and non-consensual. The remaining 20% of the groups focus on distributing leaked adult videos, which also raises serious concerns about privacy violations and non-consensual sharing of intimate content.

DeepFakeAI: DeepFakeAI Bot Usage and Engagement

After an analysis of 10 deepfake telegram channels, DeepFakeAI emerged as a particularly popular channel, especially noted for its role in disseminating political deepfakes.

• Platform Usage: Known for creating and circulating videos of political figures using deepfake technology.
• Token Holders: DeepFakeAI has 1,336 holders, indicating a substantial user base invested in its cryptocurrency.
• Community Size: With 3,605 members in its Telegram group and the creation of over 25,348 videos via the Telegram bot, DeepFakeAI demonstrates significant engagement and activity.
• Web App Utilization: The web app's usage, with 10,795 videos generated, further underscores the bot's popularity and utility among users.
• Purchasing Frequency: The service's minutes were bought 142 times, reflecting a notable frequency of transactions and user investment in the bot's services.

$FakeAI is the very first of its kind in crypto and on the internet.The crypto transaction part is about how you pay for the minutes or the membership. Instead of using dollars or another traditional currency, you use a type of cryptocurrency called Wrapped Ethereum (WETH).

Our Methodology:

Selection:

• We utilized SimilarWeb for analyzing web traffic of deepfake-related tools and websites in November 2023.
• To determine the establishment dates of these tools, we referred to who.is and the Wayback Machine, particularly focusing on web.archive.org for historical data.

Study:

• Our study encompassed over 30 deepfake tools, including applications, forums, telegram groups, and communities.
• We analyzed these tools for various attributes: website traffic, type of content (SFW or NSFW), tool establishment date, platform (web or mobile), user registration requirement, and the business model (freemium, premium, or free).
• Additional analysis included the examination of deepfake-related forums, telegram channels, bots etc.

Conclusion

The rise of AI deepfake technology, as detailed in the study by HumanOrAI.IO , shows a notable trend with over 60% of such tools developed in 2023 alone. This rapid evolution, while technologically impressive, raises significant ethical issues. However, the prevalence of NSFW content, accounting for 61.2% of these tools.

Misuse of deepfake tech in schools, with students creating fake videos of peers, shows a need for strict rules and education. This misuse is driven by easy creation taking just 35 seconds and broad availability, with 80% of Telegram channels sharing deepfake content.