AI in Writing Statistics 2025: Usage, Productivity, and Market Growth Trends

The rise of Generative AI in content creation, especially writing, has changed the game. While there’s plenty of controversy surrounding it, there’s no denying its impact.

In this post, we’ve rounded up some shocking (but true) AI in writing statistics for 2025.

Let’s begin!

Key Takeaways

• 90% of content marketers use AI writing tools in 2025
• 71% of content marketers use AI for content ideation
• ChatGPT is the most popular tool used for content marketing workflows, accounting for 78% usage
• 41% of users have seen a significant improvement in their content creation productivity with AI writing tools
• 44% of respondents believe that AI writing tools’ content quality is good
• AI writing tool market size is expected to grow to $1,402.3 million by 2030.

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AI Writing Tools Adoption Rates

Whether you’re using Grammarly or Quillbot, the use of AI writing tools has been widespread over the past decade. Here’s how these numbers have grown since 2023:

As you can see from the above numbers, over 90% of the content marketers surveyed by Siege Media stated that they use AI tools in their content marketing and writing workflows.

Source: Siege Media + Wynter 2025

AI in Content Marketing and Blogging

Marketing and blogging took a direct impact with the rollout of platforms like ChatGPT. Here’s how content marketing and blogging have been affected by these GenAI platforms:

Similar to what John Mueller stated about using AI for brainstorming, most content marketers and bloggers utilize AI to ideate on their next content project. This is followed by developing their content based on different formats, drafts, and full-scale strategies.

Source: Siege Media + Wynter 2025

Most Popular AI Tools for Writing

DesignRush conducted a study on the usage of AI writing tools in 2023. Based on this data, there are 4 main tools that writers use for their content. The survey included 80 leading agencies in the US, and considered how many of them used AI tools for digital and content marketing (including writing).

Here’s a breakdown:

Without much of a surprise, OpenAI’s ChatGPT dominated the GenerativeAI space, providing much better flexibility and higher-quality output.

Source: DesignRush

AI Writing Tools and Content Creation Productivity Improvement

DesignRush’s 2023 survey also collected information on the improvements that agencies measured in their content creation productivity. Here’s what they found:

Overall, most surveyed professionals were of the belief that AI writing tools improved their content creation productivity in some way or another. This showcases the importance of incorporating AI writing tools into their workflows.

Source: DesignRush (same source)

AI Writing Tool Quality Statistics

Another pertinent question asked by DesignRush’s 2023 survey was regarding the quality of content generated by AI writing tools.

Let’s check out how the surveyed marketers responded:

While most of the respondents were satisfied with the quality of content generated by these tools, we must preface this here by stating that you MUST fact-check the content before using it.

Source: DesignRush (same source)

AI Writing Tool Growth Rate

According to Grand View Research, the AI writing tool (or text generator) market size was valued at $392 million (2022). It is expected to grow to $1,402.3 million in 2030.

Let’s check this out in detail with the table below:

This table highlights the growing need for AI writing tools in content marketing and blogging, with agencies ready to adopt these tools for their content creation workflows.

Source: Grand View Research

Future of AI Writing Tools

Business leaders believe that AI writing tools (or Generative AI) will play a pivotal role in content creation for the future.

In fact, according to a Deloitte 2024 report, 79% of leaders think that generative AI can transform multiple organizations by 2027-2028. Plus, 91% of respondents in a leadership role also believe that generative AI can increase productivity.

Source: Deloitte